As a web designer who doesn't do development work, it can be challenging to take your designs from static comps to functioning websites.
Learning to code or finding a developer to create a website for you may seem like the obvious solution, but with the fast pace of web technology, it's almost impossible to keep up with all the changes. Additionally, as digital professionals, we need to possess strong soft skills such as communication, writing, and customer service, along with technical expertise.
Webflow is an excellent solution for bridging the gap between designers and developers. It offers a unique combination of code editing and a drag-and-drop visual designer, enabling designers to create visually stunning websites while simultaneously creating production ready code. Designers and Production Managers become familiar with technical terms such as divs, flexbox, viewport width, and height when discussing design, instead of more general terms such as content blocks, composition, and pixels. Developers can observe visual hierarchy, typography, and color being created in real-time, making it easier to collaborate with designers and communicate technical requirements to team members. By using Webflow, designers and developers can learn from each other and improve communication, resulting in a superior final product.
In 2014, I tried various SASS products such as Wix and Webydo, but none of them matched my needs as a digital professional who juggles multiple roles, including designer, developer, and product manager. Fortunately, I discovered Webflow, which has been the perfect fit for me. I love Webflow so much that I decided to join the team in 2017 which allowed me to contribute to the product and help others discover the same benefits that I experienced.
Overall, it's essential to find the right tools that make you a better digital professional, and Webflow is one such tool. I highly recommend it to other designers who want to improve their skills in both design and development. What are your thoughts on Webflow or other tools that have changed the way you approach web design and your career as a digital professional?