I'm Alex Nichol

Product &
Quality Leader


I've spent 10+ years working on the web; building, launching, and improving websites or Sass products.

Where I'm at.

I'm living and working remotely from Vancouver, Canada, with my lovely wife and our corgi - Cordelia.

What I'm doing.

I'm leading software quality at Webflow focused on CMS and Logic capabilities.

What I'm writing

Quality Matters, a blog that provides valuable insights and tips on how to effectively manage and maintain software product value.