Don't want your website to fail?

Start with a strategy.

Hi I'm Alex Nichol

Many of us digital strategy freelancers enter the field with similar backgrounds. The most common being marketing, print media, or graphic design. Not me though, I — along with a few others — come from the world of urban systems and planning.

But what does that have to do with creating a successful website?

My background gives me a unique perspective that other freelancers won’t have. When planning for urban environments, buildings, streets, and signage have to work together to provide a great user experience. Likewise webpages, navigation, and calls to action integrate and form a whole to achieve the same ends. All systems, physical and digital, require clear, concrete strategies to succeed.

This is where I come in
with digital strategy.

Start with a strategy.

Without it you're basically standing in a pitch black cave without a light; also you're blindfolded.

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strategy

Launch the website to collect data.

The cave is warmly lit. Now that we're headed in the right direction, let's check for bears.

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LAUNCHPAD

Continuously improve.

There are no bears! Time to put that user data to work so our customers want to stay.

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Continuously

Webflow is the future of responsive mobile sites, and Alex is the master. He’s as strategic as he is creative in executing UX and information design. And he’s wicked-responsive. How often do you find all three?