Don't want your website to fail?

Start with a strategy.


Hi I'm Alex Nichol

Many of us digital strategy freelancers enter the field with similar backgrounds. The most common being marketing, print media, or graphic design. Not me though, I — along with a few others — come from the world of urban systems and planning.

But what does that have to do with creating a successful website?

My background gives me a unique perspective that other freelancers won’t have. When planning for urban environments, buildings, streets, and signage have to work together to provide a great user experience. Likewise webpages, navigation, and calls to action integrate and form a whole to achieve the same ends. All systems, physical and digital, require clear, concrete strategies to succeed.

Webflow is the future of responsive mobile sites, and Alex is the master. He’s as strategic as he is creative in executing UX and information design. And he’s wicked-responsive. How often do you find all three?
Kirk Donnan
Content Marketing Strategist
DONNA - creative strategy

A bunch of good reads


by Paul Boag

for the web

by Mark Boulton

Content Strategy
for the web

by Kristina Halvorson

A couple of fun board games


Race for the galaxy


Ready to work on your strategy? 
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