Don't want your website to fail?

Start with a strategy.


Hi I'm Alex Nichol

Many of us digital strategy freelancers enter the field with similar backgrounds. The most common being marketing, print media, or graphic design. Not me though, I — along with a few others — come from the world of urban systems and planning.

But what does that have to do with creating a successful website?

My background gives me a unique perspective that other freelancers won’t have. When planning for urban environments, buildings, streets, and signage have to work together to provide a great user experience. Likewise webpages, navigation, and calls to action integrate and form a whole to achieve the same ends. All systems, physical and digital, require clear, concrete strategies to succeed.

Alex is responsive, knowledgeable, and works quickly to address our Webflow site questions. He also encourages us to think strategically about website changes. I would highly recommend him to anyone looking for help with their Webflow site!
Jen Robustelli
Director, Content Marketing

A bunch of good reads


by Paul Boag

for the web

by Mark Boulton

Content Strategy
for the web

by Kristina Halvorson

A couple of fun board games


Race for the galaxy


Ready to work on your strategy? 
Tell me about your project.

You rock! I'll take a look at what you sent, and get back to you.
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