Many of us digital strategy freelancers enter the field with similar backgrounds. The most common being marketing, print media, or graphic design. Not me though, I — along with a few others — come from the world of urban systems and planning.
My background gives me a unique perspective that other freelancers won’t have. When planning for urban environments, buildings, streets, and signage have to work together to provide a great user experience. Likewise webpages, navigation, and calls to action integrate and form a whole to achieve the same ends. All systems, physical and digital, require clear, concrete strategies to succeed.
Without it you're basically standing in a pitch black cave without a light; also you're blindfolded.
The cave is warmly lit. Now that we're headed in the right direction, let's check for bears.
We wanted to work with one of the real Webflow experts and Alex was that person. He stands out with detailed knowledge of the platform and his strategic thinking to meet business goals.